PDF⋙ The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives by Michael Wolf
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives by Michael Wolf The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives by Michael Wolf PDF, ePub eBook D0wnl0ad Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy , Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a...